Scope for topics of choice: marketplace
3. Discontinuing product offerings that are consider harmful but not illegal.
There are some products that are considered harmful but not illegal. One of them is cosmetic product especially intensive whitening cream and sun block. These product maybe can make people especially women looks more fairness and beautiful but actually some of the cosmetic product give a bad effect to their skin for example, make skin become thin and caused skin cancer. Besides that, some of the cosmetic products is not halal.
3. Discontinuing product offerings that are consider harmful but not illegal.
There are some products that are considered harmful but not illegal. One of them is cosmetic product especially intensive whitening cream and sun block. These product maybe can make people especially women looks more fairness and beautiful but actually some of the cosmetic product give a bad effect to their skin for example, make skin become thin and caused skin cancer. Besides that, some of the cosmetic products is not halal.
4. Providing full disclosure of product materials and their origin and potential hazards, even going extra mile with helpful information on for example the amount of exercise needed to burn calories and fat contained in a candy bar.
Our group chose a Red Bull drink product that called “energy drink”. All of the ingredients found in Red Bull are synthetically produced. Most are manufactured by pharmaceutical companies. According to Red Bull, this "guarantees highest quality." The most important thing should available on the product is halal logo. Besides that, the ingredients that given must written in words that all people can understand what is it, means not use scientific words.
Our group chose a Red Bull drink product that called “energy drink”. All of the ingredients found in Red Bull are synthetically produced. Most are manufactured by pharmaceutical companies. According to Red Bull, this "guarantees highest quality." The most important thing should available on the product is halal logo. Besides that, the ingredients that given must written in words that all people can understand what is it, means not use scientific words.
5. Establishing guidelines for marketing for children to ensure responsible communication and appropriate distribution channel (e.g. not selling product online to children age 18 and below.)
In our opinion, there are other guidelines that we should follow in marketing products to children. One of them is should not advertise nutritionally poor choice in television because more than 15 percent of the audiences are under age 12. Besides that, advertisement that want to show in media such as movie, television show, video games, books and text books should not use products or brands placement for low-nutrition foods to children because children are generation that easy influenced rather than teenager and adult. In addition, there must be using licensing agreement or cross-promotions such as television or movie or they can use cartoons from television, movie and music to market to children and use sponsorship of sporting and other event for children only with brands and food that meet the above nutrition criteria.
In our opinion, there are other guidelines that we should follow in marketing products to children. One of them is should not advertise nutritionally poor choice in television because more than 15 percent of the audiences are under age 12. Besides that, advertisement that want to show in media such as movie, television show, video games, books and text books should not use products or brands placement for low-nutrition foods to children because children are generation that easy influenced rather than teenager and adult. In addition, there must be using licensing agreement or cross-promotions such as television or movie or they can use cartoons from television, movie and music to market to children and use sponsorship of sporting and other event for children only with brands and food that meet the above nutrition criteria.
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